The all-round-value and user-friendliness of Wix UK are difficult to beat out, merely is information technology without issues?
Wix is a popular website builder and ecommerce platform that's extremely adaptable. Known for its visual drop-and-drag builder, you can build a consummate online shop with no prior feel.
  • Highs: Lots of features. Very user-friendly. Cute templates. Competitive pricing.
  • Lows: Payouts only on Mondays. Card details required for trial. Complaints about service. No website consign.
  • All-time for: Merchants who want the easiest way to build an online store without compromising on features.

How Wix eCommerce works

Wix is a pop website builder highly-seasoned to bloggers, freelancers and businesses alike. It allows you to create a website through step-past-stride guidance and a very user-friendly editor. No coding skills are required considering information technology is all visually presented and explained.

For a subscription cost, you tin use the 'Business concern' (ecommerce) features to sell products on your website.

Wix allows yous to create a site in ii means:

  • Wix Editor: Commencement choose a template, then customise pages manually and brand utilise of tons of features.

  • Wix ADI (Bogus Blueprint Intelligence): Wix asks a few questions about the type and style of shop you desire – then it creates a store for you.

Wix Editor is what most people think of when they think of Wix. This is the drag-and-drop editor where you adjust annihilation to exactly what you want, add together tons of elements and app integrations, and choose between many templates.

That said, Wix ADI is the easiest to apply every bit it creates the bones website, whereafter you lot tin can adjust the existing elements that were tailored for you. If you're not comfortable having total artistic control with Wix Editor and yous want a website very chop-chop, ADI is definitely the way to get.

In the Uk, Wix allows the following payment methods on your ecommerce website:

These incur separate fees on superlative of the website subscription. You tin also accept the Chinese Alipay and Dutch iDeal. These are worth accepting if yous target those markets from the United kingdom of great britain and northern ireland, equally they are preferred by many in those countries. Laybuy is another accepted payment method allowing customers to pay for your products in weekly instalments.

Instead of Wix Payments, it is possible to integrate an online gateway by Worldpay, Stripe, SumUp or Foursquare. This would hateful that card payments are done through your chosen payment processors, non Wix.

Wix eCommerce pricing and payments

It'southward costless to create a Wix account and build a website, upwardly until you need certain features. To sell things and have a professional-looking website without Wix advert, in that location are three ecommerce subscriptions to choose from: Business Bones, Businesses Unlimited and Business VIP.

Plan Monthly* Yearly* 2 years* 3 years*
Business Bones £16/mo £13/mo £eleven/mo £x.50/mo
Business concern Unlimited £19/mo £sixteen/mo £14/mo £13/mo
Concern VIP £25/mo £22/mo £19/mo £17/mo
Wix ecommerce plans
Monthly* Yearly* 2 years* 3 years*
Business concern Basic
£16 /mo £13 /mo £11 /mo £x.50 /mo
Business organisation Unlimited
£xix /mo £16 /mo £fourteen /mo £13 /mo
Business VIP
£25 /mo £22 /mo £19 /mo £17 /mo

The more than you pay upfront, the cheaper the monthly rate, i.e. pay-monthly is most expensive, and the rate for three years paid upfront is everyman on a per-month footing. Just beware, amounts paid are non-refundable so y'all commit to the months paid for. The subscription should be cancelled before the stop of the current term as otherwise information technology will auto-renew.

To exam Wix, you lot tin sign up for a costless account, only this does not include ecommerce features. To test an online store, yous need to pick and pay for a Business subscription, but then you tin can cancel inside 14 days for a total refund.

Y'all have the same available payment options and card rates on all plans, but you tin can only accept i currency for payments. The minimum amount that can be accustomed is £1.

Wix Payments has a very competitive transaction rate at 2.1% + 20p and no monthly fees. Chargebacks incur no fee, but the customer may have the transaction refunded if their dispute was successful. Processing a refund costs the original transaction fee, i.e. the client receives a total refund whereas you practice not become the original transaction fee refunded.

Settlement with Wix Payments is not fast. Payouts can be processed daily, weekly or monthly when in that location'south a minimum of $ane to articulate – this takes up to v working days. Thereafter, it takes 3-v working days to appear in your bank account minus the Wix transaction fee. This ways that sales made in your online store could, in the slowest-case scenario, have two weeks to evidence in your depository financial institution account.

Charges
Wix Payments transaction fee 2.1% + 20p (any bill of fare)
Wix Payments chargebacks No processing fee
Wix Payments refunds Wix keeps original processing fee (ii.1% + 20p)
PayPal fees ii.ix% + 30p (other fees may apply)
Square Reader transaction fee one.75%
iDeal fee 2.5% + €0.30
Charges
Wix Payments transaction fee one.9% + 20p (whatever card)
Wix Payments chargebacks No processing fee
Wix Payments refunds Wix keeps original processing fee (2.1% + 20p)
PayPal fees 2.9% + 30p (other fees may apply)
Square Reader transaction fee ane.75%
ideal fee ii.5% + €0.30

PayPal has different fees, and payments go into the online PayPal Business account within a few hours. The standard fee for PayPal transactions is 2.nine% + 30p per transaction plus applicable cantankerous-border and currency conversion fees. The cross-edge and currency fees are relevant when, for example, someone in Frg purchases a UK-based item in GBP with a EUR balance on their payment card.

Other fee structures and multiple checkout options are available through PayPal, then costs may different from the to a higher place.

Wix online store checkout

Note that PayPal may directly customers away from your site during checkout, which is known to decrease conversion rate. Wix Payments keeps customers on your site during the entire checkout process.

If you want to accept ideal or Alipay, yous can prepare this up for free through Stripe, but only if the currency in your Stripe account matches that used in Wix. platonic only accepts Euro, so both your Stripe business relationship and Wix online store have to use Euro to work. Alipay doesn't openly say what currency they accept. These payments can cost 2.5% + €0.30 per transaction (regional differences use) and information technology takes 2-vii days for transactions to clear through Stripe.

Moreover, you tin can accept card payments in person with a Square Reader at 1.75% per transaction. This is handy when selling face-to-face but a customer wants to order something from your website while in your shop.

Alternatively, you can send Wix Invoices containing a link for the customer to complete the transaction. The invoicing payment will and then get through the usual Wix Payments system for a 2.ane% + 20p fee.

eCommerce features

Many Wix ecommerce features are included on all the Business subscriptions. The following are merely a snapshot:

Production catalogue: Shop products are added from your Dashboard, non the website editor. This means if you lot change your website theme, the core information about your products can be transferred to the new layout.

You tin can add together product descriptions, variants, ribbons (e.g. Bestseller, New Arrival) which display on your site's product images, and stock levels. When an item is sold out, it will show an "out of stock" characterization in the online store, but you don't get email notifications when something is low or out of stock.

Image library: When y'all upload pictures, Wix automatically generates suitable tags based on analytical data – pretty cool since tags are important for SEO and product searches.

You tin also add images from stock paradigm libraries including Media from Wix (free), Shutterstock (costs apply) and Unsplash (free). Videos can exist added, but note that there are limits for how long the total runtime tin can be (table below).

Abandoned carts:Shopping carts that potential customers have abased can be viewed, and then you lot tin can e-mail customers to close the sale. This is a proven way to increment conversion as these people have already been tempted to buy, simply perhaps needed more time to think.

SEO settings: Search engine optimisation (SEO) is of import for getting found in search engines, and Wix has made that piece of cake for those without much experience. When you lot go to SEO settings, it shows exactly what information to input and how it volition wait in Google search results.

Image: Mobile Transaction

Wix product SEO

SEO is made easy with the many explainers and visual examples.

Social media selling: Integrations with Instagram, Facebook, Amazon and eBay allow you to display and advertise products and services on social media. Customers tin can then click through to pay on your website.

Subscriptions, bookings and reservations: Recurring payments are possible through Wix subscriptions (requires higher plan than Basic). This allows you to sell a range of services with a weekly on monthly membership. You can also set up up a reservations system synced with Google Calendar, or accept bookings for due east.g. consequence tickets.

Marketing and promotions: Add together promo codes that customers can submit at the checkout, ready discounts or run e-mail marketing campaigns. Advanced marketing features may require boosted apps.

Mobile responsiveness: In the website editor, you lot can hands switch between desktop and mobile view to check how the page looks on unlike screen sizes. The mobile page can even be edited directly if something doesn't look right. This is extremely of import  for ecommerce today, since most people shop on their phones, and having a website that's difficult to navigate on a minor screen volition pb to lost sales.

Contact form and live chat: Shut sales while customers are on your site by calculation a live chat. It's common for many to leave an online shop if there are doubts, just the proactiveness of asking "tin can I help" when they're still browsing could increase sales.

You can likewise add together a contact form for those who'd rather send you questions to answer in your own fourth dimension.

Customer reviews: Let customers exit reviews on your website so others tin make more than informed decisions. You can also add a widget on your site that pulls reviews from other websites like Trustpilot.

Image: Mobile Transaction

Wix editor options

Lots tin can be added or changed on every spider web page.

Shipping and dropshipping: Wix tin can summate shipping costs at checkout and connect with various shipping apps for avant-garde aircraft management. Online stores exercise not demand their own inventory management, though – with Wix's dropshipping providers, you can source products from a range of suppliers. When your customers then society, the supplier volition fulfil the order and send items purchased in your online shop.

Sales analytics and reporting: Analyse sales in real time from your Wix dashboard. Generate reports on website traffic, sales past category, client data and more. Integrations with accounting software tin exist established for in-depth bookkeeping. You can besides download the Wix app on your phone to monitor orders and communicate with customers through a chat.

Multi-language website: Wix Multilingual is a handy integration that translates your site from English language to a selection of other languages. This way, you don't need to hire a translator to gear an online store towards international customers. Note that this feature only works with Wix Editor, not ADI.

Blog: Your website isn't just an online store – you lot can add together a blog section for articles that can increment traffic on your site. In fact, add any page needed to make your website corking.

Blueprint options: Wix is honestly bright for playing effectually with designs in the visual editor. You can pick from a long list of text fonts, add shapes, add images and videos, edit or add together sections anywhere you similar, pull sections to the right size, cull the look of buttons, carte layout, and so much more. Even every bit a not-designer, you tin can have fun playing around with everything until y'all like what you come across.

All the Concern plans also include:

  • The ability to connect your own domain
  • Gratis domain for 1 year
  • Removal of Wix ads
  • £75 ad vouchers
  • Site booster app ($60 value)
  • Visitor analytics app ($threescore value)

The only differences between the iii Wix Business organization plans are:

Feature Bones Unlimited VIP
Storage 20 GB 35 GB 50 GB
Video on site <5 hours <x hours Unlimited
Professional logo Yes, $50 value Yes, $50 value
Pro eCommerce features
Priority message response
Priority phone back up
Fea-
ture
Basic Unli-
mited
VIP
Storage 20 GB 35 GB 50 GB
Video on site <v hours <10 hours Unlimited
Profes-
sional logo
Yes, $fifty value Yes, $fifty value
Pro eCommerce features
Priority message response
Priority phone support

The central differences here are site storage and customer back up. Although you can take unlimited products on your site, the images and possible videos are probable going to have up a lot of space with a larger product library. If you're reliant on getting assistance from Wix, you tin salvage time with VIP's prioritised support.

Wix too distinguishes Basic with its lack of "Pro eCommerce features". These "pro features" include subscriptions, currency conversion, automatic sales tax, access to all marketplace integrations, and more than.

Editing the website

Without looking too overwhelming, Wix Editor is the most advanced of Wix's ii types of builders. Hither, your website is displayed and divided into clickable sections to work on. Yous can literally click anything, which will bear witness the associated things that tin can be edited.

Image: Mobile Transaction

Wix Editor example

Wix Editor has detailed editing options with lots of optional features.

Wix ADI has a good amount of editing freedom, but it is streamlined to include only the most important editing options. This makes information technology a lot easier for someone not skilled in web design to create a professional person website, every bit it is easy to get overwhelmed with more choices.

Image: Mobile Transaction

Wix ADI example

The Wix ADI builder has fewer editing options, merely looks less intimidating.

Both editors are very user-friendly, because everything has written explainers to say what that thing is for. When clicking on something, information technology shows the options for that section of the site, for example options for changing the text, adding a link and adjusting the size of the visual element.

Any time y'all want to switch between ADI and Editor, you can do that, and then you're non stuck with the limited options presented in Wix ADI, if that's how you started.

Website templates

There's a good variety of website themes and then y'all can create a website in any unique style you want (in contrast, Squarespace'southward designs are more than recognisable, though still beautiful).

At that place is, yet, a difference in templates between the two ways to ready up a website.

Out of Wix'south 789 templates in the Wix Editor, 105 are suitable for an ecommerce store. That'due south not bad, especially since they're really quite nice and professional person.

Epitome: Mobile Transaction

Wix ecommerce templates

The Wix Editor online store builder lets you lot choose betwixt 100+ ecommerce templates.

If you're building with Wix ADI, you only get the few choices created upfront after answering questions nigh your style. From that, you tin can conform the folio elements – even add more than sections and features – from the ADI editor.

If you start with ADI, you can switch to Editor any fourth dimension to take more freedom adjusting the design.

Image: Mobile Transaction

Wix ADI builder ecommerce templates

The Wix ADI builder suggests a few ecommerce examples based on your requirements.

A downside is that once you've selected a template to piece of work with, you lot tin't simply switch it to any other theme; only to a theme "associated with the template". And so at the outset, choose advisedly. Otherwise, you may have to build a new site from scratch.

Domain and hosting

All websites are hosted (i.e. stored) on a server somewhere. Ordinarily, y'all pay a monthly or annual fee for that privilege, either to a dedicated hosting company or website platform. With Wix, hosting is included on all subscriptions including the free programme.

That being said, you cannot consign a Wix site to another website platform. This means y'all have to be confident that Wix would suit you in the long term, or exist okay with the thought of edifice a new site from scratch elsewhere one day.

All the Wix eCommerce plans allow yous to:

  • Use your own domain name (URL buy is required if you don't have one)
  • Create a website without any Wix ads
  • Employ your own favicon (icon in browser tab)
  • Use unlimited bandwidth (for page loading)

To compare, the complimentary plan only uses URLs in the format 'username.wixsite.com/siteaddress', displays Wix ads on all pages besides as a Wix favicon in your browser tab. All those things would make any ecommerce website look less professional, perhaps untrustworthy.

Integrations and actress tools

Wix websites can integrate with 250+ apps, including tools like a search bar, social media and analytics. Some of these apps are provided by Wix, either costless of charge or requiring a Premium plan. Other apps are external, for example MyReviews which displays client reviews on your site. The external apps may exist gratuitous or accept divide costs.

Wix App Market is divided into helpful categories for tools related to analytics, bookings, business, chat, design, forms, marketing, music, photography, social media and video.

Paradigm: Mobile Transaction

Wix App Market has over 250 apps with different features for the website.

If you're clueless about what apps are all-time, there are helpful recommendations and curated sections for online stores, blogs, hotels and travel, restaurants and events.

As for POS systems, Wix only integrates with Square and SumUp. There'due south as well an app for importing products from your Zettle POS system into Wix, but it merely works for imports, not as a live integration.

Customer service and user reviews

Common to all Wix users is the English-language callback back up 24/seven. You tin can likewise asking an email response via the website. Telephone back up is reserved to pressing issues related to billing, charges, subscriptions, domains, mailboxes, live sites, the editor, business relationship and site settings.

Telephone back up is reserved to pressing bug related to billing, charges, subscriptions, domains, mailboxes, live sites, the editor, account and site settings.

On the Business VIP plan, you lot become 'priority response', where your questions on the Wix Answers folio is pushed to the forepart of the line for a faster response. You as well become 'VIP support', where yous leap the queue on the helpline.

There is no live chat support. Most queries can be dealt with through the help department, which really covers a lot of answers.

If you decide to rent aid to manage more complicated aspects of the site, Wix can link you with advisable professionals.

If you're unlucky to have a payment upshot, that might exist challenging, though. Many customer reviews mutter most Wix ignoring their payment and subscription problems, or having to wait for ages on the helpline.

We should mention that Wix has over 200 million users globally, so a larger volume of poor reviews is natural as with most other large ecommerce platforms. Information technology is concerning, though, to see some customers left completely ignored.

Our verdict

Wix eCommerce is one of the UK'due south most convenient online store platforms for small businesses. It'due south super-easy to go started (perhaps even fun), gives you loads of options to tailor your site, and the online store tin can be optimised to rank well in search engines (fifty-fifty with no SEO experience).

If you lot've never congenital a website earlier, we recommend the Wix ADI builder which is the easiest mode to create a site. For full flexibility over design, Wix Editor is the fashion to get.

Large inventories tin can be problematic since y'all don't become email notifications when stock is running low. There are other ecommerce platforms with more advanced stock management tools, but Wix works fine if you can continue an center on sales every mean solar day or pay for an actress integration.

Customer support is generally not rated highly, so problems may be met with a lengthy resolution process – that is, unless you opt for VIP back up on the almost expensive plan.

The checkout includes a good choice of payment methods with competitive rates. It'southward only really large companies with a loftier sales book that can get lower rates with other payment processors.

Although at that place'due south a gratuitous Wix program, selling online does require a Wix Concern subscription. Nonetheless, this is well worth the money considering it includes web hosting, an integrated payment system and a platform allowing anyone to build a total-fledged online store with confidence.